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In nearly all industries, marketing arbours the conventional. Imaginative, striking and memorable branding not only helps your product stand out from your competitors, but these qualities are increasingly attractive to consumers. Edgy – even controversial – brand names and trade marks have the potential to elevate your business or product. But how edgy is too<a class="moretag" href=""> Read More...</a>.. Read More
In an era of such transformative social change, more and more businesses are choosing to align themselves with charitable organisations or causes. Whether that be through donations or the facilitation of programs, businesses of all kinds are stepping up to give back. So how can giving back become a legal headache? This month the ACCC<a class="moretag" href=""> Read More...</a>.. Read More
The Australian Consumer Law (ACL) contains laws that regulate what you can and what you cannot advertise. Put simply, engaging in activity (including advertising) that would mislead consumers is prohibited by law and carries penalties. In today’s blog we’ll unpack what constitutes ‘misleading’ information, and how you can take steps to protect your communications. For<a class="moretag" href=""> Read More...</a>.. Read More

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